|
15 Frequently Asked Questions
- Top 10
Reasons To Have a WWW Home Page.
- Drawing Users to
a Site
- Successful
Quality Web Design
- Internet
Campaign
- Measuring the
Web
- Functionality is
the Key
- Designing for the
Consumer Market
- Marketing Your
URL
- Modern Women on
the World Wide Web
- Web
Pricing
- Graphic Design
is Important
- Impact Sales
with Visuals
- What do they
have in common?
- How
can I get set up Correctly on the Web, you might
ask.
- Just think of
the answer the following questions:
1)
Top 10
Reasons To Have a WWW Home Page.
* Increase customer awareness * Take orders on-line
* Enhance company image * Get instant feedback
* Reduce advertising costs * Provide technical support via e-mail
* Gain worldwide exposure * Keep customers updated
* Be present around-the-clock * Meet customers' expectations
*
2)
Drawing Users to a Site
Attracting a visitor
to your Web site, holding their attention, and inspiring
them to return at a later date are the true measures of an
effective on-line presence. Companies can no longer simply
post basic information and hope for people to be satisfied
with their visit. Providing useful and inventive content
within your Web site will greatly increase your chances for
a successful on-line campaign.
Back
to Top
*
3)
Successful
Quality Web Design
A well designed web
site can open new horizons for a savvy company, but just the
opposite is also true. Tremendous popularity of the Web led
to many unfortunate examples of compromised corporate image
and reputation. We can help you to avoid the devastating
pitfalls and fully maximize the return on your
investment.
*
4) Internet
Campaign
AB Web Site
Designers believes that a successful Internet campaign, like
any successful business venture, must start with a solid
plan supported by the high-impact, intelligent delivery
system. What works well in conventional advertising medium
may not succeed online. A coherent creative concept is
crucial for success.
The World Wide Web does not yet replace traditional
communication channels, but extends their reach. We will
work with you to shape the approach that will work best with
your conventional marketing efforts.
Back
to Top
*
5) Measuring the Web
The Internet has been
growing exponentially over the past two years. A recent
survey conducted by Dun & Bradstreet's Nielson Media
Research group and Commerce Net has uncovered very
encouraging results. This research is a key milestone in the
measurement of the Internet and World Wide Web usage. For
the first time, users of the Internet, the World Wide Web,
and the on-line services have been scientifically surveyed
about their interactive usage, interests, and on-line
activities.
*
6)
Functionality is the Key
When designing for the
World Wide Web, functionality is the key to a successful
site. Users want to be able to navigate through a site's
information quickly and easily while a company wants to
properly represent their corporate image. Achieving true
functionality requires a balance between professional
graphic design and simple navigation solutions.
Back
to Top
*
7)
Designing
for the Consumer Market
Understanding your
company's marketing message and transferring that to the
World Wide Web is crucial to the overall success of an
on-line campaign. Many Web development companies ignore the
basic principals of graphic communication when it comes to
designing for the Web. You must look for a company that will
take the time to understand your business needs and
marketing goals before beginning a project.
*
8)
Marketing
Your URL
A Web site is an
extension of your marketing effort that has the ability to
inform customers beyond what a television, radio, or print
advertisement can accomplish. Drawing traffic to your Web
site requires publishing your site's URL on all of your
promotional materials in an effort to attract visitors.
Successful marketing of your URL to target customers will
greatly aid in the success of your Web site.
*
9)
Modern
Women on the World Wide Web
On-line transactions
are expected to explode in the near future due to a variety of
factors, one of which is the proliferation of women on-line.
Since women are responsible for about 70 percent of retail
purchases, you need to be looking at ways of catering to
women on your site if on-line commerce is one of your
marketing goals.
Back
to Top
*
10)
Web
Pricing
Quoting prices for Web
site development is an intricate process that requires a
complete understanding of your company's goals and an idea
of the size and scope of the project. When selecting a
company to develop your Web presence, it is important to
compare the quality of work as it relates to the initial
investment. An ineffective Web site can potentially tarnish
your corporate image and is not worth any price, however an
effective site that achieves pre-set objectives can have
dramatic returns on your investment.
*
11)
Graphic
Design is Important
Responsible graphic
design is important in ensuring that your site is
effectively used by customers. Attractive graphics hold the
customer's interest while an understandable architecture
leads the potential buyer to important content. An
effectively designed site will allow your company to reap
the benefits of increased sales and a decrease in your
bottom-line.
Each day, the throngs of businesses arrive on the Internet.
You need a solid online presence to stand out. AB
Web Site Designers will aid your business in getting up to
speed in the Internet fast lane.
Back
to Top
*
12)
Impact
Sales with Visuals
Strong visual sense is
a definite starting point of a good Web site. But there's
more to online success than the visual appeal. Your
company's Web presence must be developed in unison with the
emerging Internet culture and accepted practices. We're here
to help you learn and adapt to this rapidly changing
medium.
*
13)
What do
they have in common?
We are witnessing an
industrial revolution unprecedented in the history of human
kind. You think computer boom of the 80-s was big? Wait! You
haven't seen anything
yet. Millions of businesses worldwide turn for their
advertising needs to the Internet. The Web is expected to
grow by at least a factor of a 100 (!) over the next five
years. Just a couple short years ago, there were about 5,000
Web Home Pages. Today this number exceeds half a million,
with about 5,000 new services being created every day. No
technology in economic history enjoyed such a robust
growth.
Back
to Top
*
14)
How can I
get set up Correctly on the Web, you might
ask.
AB Web
Site Designers can fill
the needs of ANY business for their WWW presence.
*
15)
Just think
of the answer the following questions:
* Why does White House
have a home page?
* Do you think Toyota sells vehicles on-line?
* Don't you think the CIA has more important things to do
than build a Web site?
* Did the Rolling Stones loose all their stage appeal and
have to turn to the Internet?
* Have you ordered from Pizza Hut on-line yet?
When you find companies
like these on the Internet it should hint at something. Do
you get the message?
Sharper Image Corp., Levi Strauss, Time Warner, Spiegel,
Eddie Bauer, Crate and Barrel, The Nature Company, Bombay
Company, Neiman Marcus are all here.
Back
to Top
| 
